We are very excited to have worked with the Ellen MacArthur Cancer Trust on the branding of their new initiative, Tea by the Sea, which encourages anyone and everyone to come together over a cup of tea and a slice of cake. Whether you have baked it yourself or it’s shop-bought, the idea is simple – get together and raise some much needed funds for the Trust in a fun and easy way.
In today’s market where charity events are massively on the increase, it is important to have a clear and distinctive brand in order to stand out above the rest.
Previously, many of the fundraising events from the Ellen MacArthur Cancer Trust have centred around sports such as sailing, and more extreme ways of raising money, including a night bike ride and abseiling.
The Tea by the Sea campaign aims to attract a new audience, making fundraising for this amazing cause much more accessible for those who perhaps would not want to get involved in extreme events. The new initiative will increase the reach to schools, WI groups and raise a more national profile for the charity.
Working closely with the team at the Trust, Solent developed a creative offering and the execution of the Tea by the Sea fundraising pack. Having previously created the charity newspaper, Shine, we were thrilled to be able to extend this to the visual campaign for this initiative. Working to a clear brief, Tea by the Sea has been given a nautical feel, yet the emphasis is placed on the idea of a ‘summer tea-party’, reflecting the need to be easily accessible and inclusive. If people do not live near the sea, they can still get involved by bringing the sea to them through sea themed decor and the special captain’s hats that can be purchased online.
So get baking for this fabulous cause. Find out more about the Ellen MacArthur Cancer Trust here.