Sandown Pier

Opened in 1879 and extended in 1895 to 875 ft with a dock for passenger steamers and a entertainment pavilion, Sandown Pier has always been a key player in the Isle of Wight’s family entertainment sector.

Solent have had the honour to work with this iconic Island institution, providing solutions for both their print advertising, and digital requirements.  Many locals will name Sandown Pier as one of their top picks for things to do with the family when visiting the Island, utilising elements of their existing brand.

Solent were able to build a recognisable identity that translated consistently across a variety of mediums.

To capture the ever competitive tourism market, Solent developed a responsive and engaging website to capture the attention of tourists and locals alike.

Presenting existing content in a more dynamic and visual way, whilst ensuring users were able to find useful information quickly and easily.  Utilising simple animations and fonts matching existing heritage signage at the pier itself, the website evokes the same sense of family fun the pier is home to.

Dynamic content throughout the site provides returning visitors fresh experiences, with pier staff able to update pages throughout the site utilising the industry standard WordPress platform.

Print campaigns are eye-catching and bold to deliver the attractions offer effectively
Digital platforms maintain brand consistency for an online audience and work across various devices
Integrated services such as Facebook events help provide content seamlessly to the website.
Communicating information simply and effectively is a key factor in a competitive tourism market.
Bold colours, subtle animations build the brand of the classic pier experience for a digital audience
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