Halloween is done, fireworks and Guy Fawkes night are upon us already, which means only one thing… Christmas really is just around the corner!
With less than 50 days to Christmas, it’s a crucial time for your business to ensure you’re ready for some of the busiest shopping periods of the whole year. You’ve probably already got your marketing strategies in place to ensure you maximise your sales, but to help make sure you’ve got everything covered, we’ve put together a hit-list of some of the most important things you can do to increase your sales this Christmas season.
Connecting with your audience on a regular basis can be a great way to remind potential and previous customers about your product. Email newsletters are a great way to do this, by sending impactful on-brand content with a specific call to action, such as an offer, coupon or invite to an event. Solent can help you create your own mailing list for your business, or build upon an existing one to get better results from your campaigns.
You may already offer gift cards and know their benefit, customers usually spend a little more than the card’s value and often return less when they have control over what they buy. Gift cards are also great to promote in email campaigns, as they provide an easy option for friends and family who are hard to buy for! If you don’t already offer gift cards, Solent can provide fast turnaround printing and design to make sure your ready for the Christmas footfall.
Sell on Instagram
Instagram has come on leaps and bounds in the past few years, especially when it comes to marketing your business. Now boasting over 800million monthly users, businesses need to ensure they have a presence on the social network, even more so now that Instagram have developed their selling tools for businesses. Your customers can now scroll through your feed, and simply click on a product they like the look of, meaning that they can purchase your product without leaving the app, making the sale as frictionless as possible. You’ll of course need an e-commerce system to get this up and running, but if you have yet to take advantage of an online store for your business Solent can help you create an easy to use and secure website to sell to your customers online.
Make sense of your analytics
If you have a website, you probably already have Google Analytics running to tell you more about your visitors and what they do on your website, if you haven’t, this is an essential tool your business needs to use! Basic reports such as seeing how your customers came to your website, or what pages they have visited can help your better spend marketing budgets in the future. If you haven’t already set up your website analytics, or need help interpreting the pages of data and reports available to you, Solent’s experienced marketing team can help get you set up and running on Google Analytics, and even help you make sense of the data it provides, giving your understandable and actionable feedback.
Pop-ups on your website
These can be a really simple way to highlight a specific call to action, such as signing up for an email newsletter, announcing a new product, or even to promote an upcoming Christmas discount code or holiday discount. Pop-ups can even be created to target customers who visit a specific page on your website, or even just before they’re about to leave your website – a great way to catch people’s attention with a personalised message.
Creating a discount or promotional code to share with customers can be a great way to build sales and also encourage them to view other products on the website. These codes can be shared via email or traditional postage, and can even be created with unique codes for each customer, allowing you to better track usage. You could even combine these codes with pop-ups or promo-bars on your website to encourage spend from customers already on your website to help encourage a sale.
Does tracking analytics and reviewing data may seem like a daunting task? Most businesses don’t realise it is a really easy way to track customer engagement with tools you already use on a daily basis. Facebook Pixels are a piece of tracking code implemented on your website, helping you better understand what content your followers view. If you use an e-commerce system, you can even keep track of abandoned carts and purchases, allowing you to make smarter, more informed choices when it comes to your social marketing. Solent are able to assist businesses who already have their accounts and website set up and just need help connecting the two, or we can help manage setup from the ground up.
If you’ve already got your Facebook Pixel in place, take advantage of Facebook’s dynamic ads, using data supplied from the tracking Pixel, the system will automatically put relevant content and products in front of users based upon their activity on your website. You can also target specific users for campaigns to ensure your social marketing budget is spent effectively. Solent run digital advertising on behalf of a number of clients, giving us an insight into the best methods to get maximum impact and return on your campaign.
Whether you are only just getting started on your Christmas marketing campaigns, or simply looking for a little extra help and advice, Solent provides full-service design, print and production services for your next campaign. We are also able to help to build more engaging digital experiences for your customers, whether this is a new fully responsive website or simply ensuring your social media presence is performing to the best of its ability. Speak to Marie or Sophia from our client accounts team who will be pleased to discuss your next campaign and how we can help to build sales and improve engagement.