Blue Monday (statistically the most depressing day of the year) is on the horizon but global brand, Aperol, who are celebrating their 100th anniversary in 2019, are making it work for them with a clever bit of pr and experiential marketing.
Aperol will be taking to the streets of London, Brighton and Bristol on the 21st, driving around in their bright orange mini-van for a custom-cocktail delivery service. Customers can submit their entry online to be in with a chance of a knock at their door and having two Aperol Spritz prepared on their doorstep, brightening up the January blues.
For a relatively small outlay, the brand will reap huge rewards in terms of pr, media coverage and customer loyalty.
At Solent we have worked on a range of pr opportunities for our clients, including running a gin bar at some of the Island’s biggest events and even taking the Isle of Wight up to Westminster and creating ‘Wightminster’ for the day with a takeover that included the best of local produce, plants from Ventnor Botanical Garden and serving up our own brand of Isle of Wight cocktail.
To see how we can help rasie your pr profile or work on some experiential marketing, give us a call and come in for a chat – we might even throw in a cocktail!