The Bay CE School opened as an all-through school for the Isle of Wight in September 2018 and Solent has been privileged to have supported its re-branding and communications.
It is exciting and refreshing to see a good news story emerging at a time when education on the Island has been under such scrutiny. The former Academy is one of the first in the UK to return to being run by a local authority and it has been met with positivity from students, teachers and the wider community.
Solent have worked closely with the school during this transition period and have been involved in the rebranding, from the initial name ideas, all the way through to signage, uniform and new website. We have secured positive press coverage both local and with the education sector.
Parents often make educational decisions based on reputation and schools have had to react to the more competitive nature of intake. Therefore the power of PR in influencing decisions cannot be underestimated.