Taste of the Wight is the Isle of Wight’s leading free guide to local food and drink. Since being launched by Solent in 2012, it has been helping to raise the profile of our local producers, as well as the amazing range of places to eat and drink on the Isle of Wight. We are proud to be taking this publication forward in the private sector, working hand-in-hand with our artisan producers, farmers, fishermen and growers as well as landlords, restaurateurs and hoteliers.
In 2016 we increased our circulation around the Isle of Wight using our new desktop dispensers, so don’t be surprised to see more of the Taste brand over the next 12 months. In total up to 100,000 free guides have been distributed to visitors and Islanders and Taste of the Wight 2017 will be available in good time for Easter.
“Recent figures show just what a nation of foodies we have become. More than 13 million day visits last year involved a trip to a food festival of a farmers’ market and what’s more, nearly 70% of us like to buy local produce whilst on holiday, and almost 80% of us want to dine in restaurants and pubs serving local dishes.”
Visit England 2013
This year we were delighted to be asked to contribute in Wightlife, providing a selection of Taste of the Wight eateries. Taste editor Lindsay Becker also contributed a foodie article to both the summer and winter editions of the magazine.
We are also continuing to work closely with Visit IW and are continuing to provide them with a monthly food blog, as well as updating their food and drink listings on their website, the Island’s most visited website for holidaymakers.
You might have also seen us on the road as we attended some of the Island’s most high profile events with our Taste Tour IW Gin Bar. We were at Bestival, The Sweetcorn Fayre, Chale Show and Wolverton Manor Garden Fair with even more plans in the pipeline for 2017.
Food and drink is becoming an increasingly important part of the Island’s overall marketing. David Thornton, Chief Executive of Visit Isle of Wight recently commented: “Local food and drink from the Island is becoming an increasingly important part of our overall marketing and promotion. A recent press visit we organised with Jamie magazine and subsequent feature really highlighted the abundance and variety of what’s on offer to our visitors. Working with Taste of the Wight will provide higher quality content to the hundreds of thousands of visitors that use our website before and during their visit to the Isle of Wight.”